P i c t u r e s C a n L i f t Y o u U p !
I`m C u r i o u s l i k e a C h i l d ,
F a s c i n a t e d a n d I n s p i r i e d b y L i f e ,
N a t u r e a n d P e o p l e I l i k e . . .
My name is Alexandra Badan-Roshchyna. Since I remember myself, I was always fascinated by beauty, which I have seen around me. I was always a visual person. I remember wild flowers on the fields near by the forest, they were so high, that I had to look up to the sky to see their grace. And the sun rays were flowing through them, playing with the wind...
I joined the Art School when I was ten years old. When I was fourteen I attended the Art College at the Academy of Arts of Belarus in Minsk. Afterwards, I studied at the State Academy of Fine Arts where I received a degree in Advertising, Graphic Design and Exhibition Design. When I was just 22 years, I had the honour to work as a Costume and Decorations Artist on the famous comedy TV series “The Hero of our Tribe”, which was shown on the central TV channels in Russia.
After moving to Switzerland, I worked for the luxury brands such as Chanel, Bottega Veneta, Anne Fontaine, Dolce&Gabbana first as a sales assistant and then as a visual merchandiser. From September 2017 until March 2018 I was studying Visual Marketing in Fashion and Design at the Zurich Business School and I could improve my knowledges in PopUp store design and visual merchandising. From October 2018 until February 2019 I was a part of the creative and marketing team of the new brand KA/NOA Italia in Zurich and I was responsible for the visual marketing activities such as a windows and store design, print materials, online shop and newsletters; support at the organisation of the exhibition (Man`s World 2019). Following my passion for Visual Arts, Photography, Design and Fashion I created my concept blog https://theflowerblast.com and online shop, which I continue to develop.
Currently I am continuing working as a freelancer and organising conceptual private events, photo shootings and visual design concepts.